From the brightly coloured baristas, and signposts out of restaurants. To well-executed funnel pages and Facebook advertisements, we interact with marketing techniques every single day. Some are flawlessly done, while others are… underwhelming to say the least.
When it comes to marketing techniques, businesses have two to worry about.
Digital Marketing Vs. Traditional Marketing.
Typically, traditional marketing consists of outdated, one-way techniques that don’t yield the same ROI as digital marketing. With the exception of one or two techniques, such as snail mail. But we will get to that in a little bit.
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Through this article, we go into more detail about the difference between traditional marketing, and digital marketing. And which is ultimately better for your business.
Can you guess the answer? you
Digital Marketing Vs. Traditional Marketing | What’s The Big Deal?
Before we can help you with a couple of great, actionable marketing techniques, we would first like to take the opportunity to discuss exactly what traditional marketing and digital marketing is.
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What Does Your Typical Traditional Marketing Entail?
Traditional marketing follows quite a different principle to the current protocols we have for generating sales in the digital era. Back then there were four main Ps to success.
- Product
- Price
- Place
- Promotion
These pillars formed the sales funnel, which inexplicably either led to the success or failure of a marketing campaign. Back then, the biggest campaigns were done through newspapers, magazines, radio, television, and of course, billboards.
What Does Digital Marketing Entail
On the other end of the spectrum, we live in the digital era, which is why (as you can imagine); digital marketing is the frontier of the majority of sales campaigns currently in place.
The big difference is digital marketing campaigns follow a separate protocol for creating a sales funnel. Which is known as AIDA:
- Attention
- Interest
- Desire
- Action
As you can see the difference between these sales funnels has completely revolutionized the ways that businesses are able to go about their typical marketing campaigns. There are so many ways to go about digital marketing; that it is easy to get lost in the rush of things.
From blog posts to building social media platforms. From websites to managing SEO, and SEM. With dozens of new techniques being discovered daily, digital marketers have their work cut out for them when it comes to staying ahead of the competition in the busy business world.
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Why Traditional Marketing Is A Losing Marketing Campaign…99% Of The Time
The biggest problem with traditional marketing in the digital era is a lack of personalization. In modern society, consumers want to be connected with where they feel comfortable, and they want companies to show that they genuinely care and want to interact with them.
The problem is the majority of traditional marketing campaigns are based on a one-way conversation tone.
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That’s just the tip of the iceberg.
Regardless of whether the campaign makes the front page of the news, dallies around for 10-minutes on your TV screen, or is highlighted in the newsreel of your favourite radio station – it’s a mass marketing scheme.
Back then – the easiest way to pivot a sales scheme was to reach as many people as possible with the hope that some fall into the sales funnels. Nowadays, however, customers want to feel special. They want companies to spend one-on-one time with them – making mass marketing techniques ALMOST a complete waste of time.
There Is One Exception When It Comes To Traditional Marketing
Amazingly – all hope is not dead for traditional marketing. Although, on a major scale digital marketing has taken over the globe. There are over 1.5 billion websites ranked on the world wide web as of today. With 200 million of these being active.
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Despite 90% of consumers preferring to interact directly with a business in a two-way conversation.
Despite rusty old mailboxes being abandoned.
Snail mail has clung to society and still serves as an effective marketing tool for businesses to use today. Not only to create interest, and build desire in customers – but also to improve brand recognition and trust into the product/service that you are offering.
Although, the one drawback for businesses that opt to add snail mail or post-box marketing into their marketing campaign is that as always, traditional marketing can cost a fair penny depending on the scale of your campaign.
From custom postal cards, down to the stamps, and delivery costs – but with some pretty decent conversions, it is more than worth it.
Who Wins? Digital Marketing Vs. Traditional Marketing
At the end of the day, we all live to outgrow our roots and move to greener pastures.
Unfortunately, in the digital society, traditional marketing just does not have the personalization calibre that businesses rely on to build trust and compel consumers to invest in their product or service.
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If you are looking to increase sales, develop a strong brand authority or improve customer
retention, digital marketing is surely the way to go. Although, there are no promises without a killer marketing technique in place – here are some tips that may just help you.
