Instagram is without a doubt one of the best social media and networking platforms worldwide. With every new update, the app has brought new features that make life easy for users and small business owners. In the latest update, the Meta-owned app has introduced a ‘payment in chat’ feature that allows users to pay for products within a chat.
The new payment in chat feature is similar to WhatsApp pay but with more improvements. Users will be able to shop conveniently from their favourite brands and track their orders. The new payment feature is Instagram’s own way of supporting creators and small businesses while coming up with a complete e-commerce solution for consumers as well.
According to Meta, each week, one billion people message a business across our family of apps — whether it’s chatting with brands, browsing products, asking for support or interacting with stories.
Meta says it wants to help people start conversations with businesses they care about and help them find and buy products they love in an easy, seamless experience, right from the chat thread.
Right now, the payment in chat feature is exclusive to qualified small businesses in the US and is expected to expand to other regions in future.
How do Instagram in-chat purchases work?
To make purchases on Instagram is as simple as finding a product you’re interested in buying from a qualified small business shop, sending a message to the business and from their make payments. The process is straightforward and will definitely help small business owners and users have a great e-commerce experience without leaving the app.
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What do you think about the new feature? Share your thoughts with us in the comment section.